Hybrid Personas
— Identity
A typographic interaction designed to highlight the two entities involved in the technology framework behind Hybrid—Personas. It combines a bold, contemporary typeface with a clean, classic monospaced font from the catalogue of Grilli Type.
The visual language emerges from the exploration of amorphous forms by deconstructing the letter “H” into icons, emblems, and editorial bars in a dynamic and playful way. Vibrant colors reinforce innovation and the AI-driven identity, while alternate graphic elements actively engage with the human dimension, shaping a playful and energetic visual system with clarity and intention.
Credits
—
Design & illustration:
Violeta Hernández
Scope
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Art Direction
Graphic Design
Illustration