Fusca (Pilar Cárdenas) — is a Mexican muralist and artist. Her work is characterized by a dreamlike, symbolic visual language. She explores the human psyche through narratives that integrate the female body, nature, and the universe, merging the real with the imaginary to create hybrid figures.

The graphic identity reflects her artistic essence. It features contemporary, subtly ornamented typography and a color palette drawn from her pictorial repertoire. A brief statement harmonizes with the depth of her work. Following this narrative, Fusca transmutes into symbols that reinforce the visual identity: plant, flower, and anatomy.